About ME

Tech Tour

The largest European entrepreneur and investor community

• Lead the marketing department in spearheading marketing and communication strategies, driving initiatives that significantly boost brand visibility, engagement, and conversions.
• Develop and execute marketing and PR strategies and campaigns for 25 annual events across Europe, leading to increased sign-ups and enhanced brand recognition. Successfully tailor messaging and engagement tactics, fostering meaningful interactions with global audiences and bolstering the organization’s outreach and reputation.
• Prepared and implemented email and social media campaigns, resulting in a 38% surge in startup applications and a 25% increase in paid attendees.
• Doubled LinkedIn following within a year, achieving an engagement rate 3 times higher than the industry average.
• Manage a monthly newsletter with over 10,000 subscribers, securing an annual growth in the subscriber list.
• Initiated cold email campaigns that yielded a conversion rate twice the industry average.
• Boosted website organic search traffic by 23% and email traffic by 70% within one year.
• Initiated the integration of new marketing and research tools, including AI technologies, enhancing operational efficiency and productivity.

Creative Freedom Agency

Web3 & NFT Marketing Agency

• Provided strategic advice to blockchain gaming and NFT projects.
• Conducted market research and competitive analysis for gaming projects and advised clients on their go-to-market strategy.

The Brains

UK Digital Marketing Agency

• Managed the Design and Web Department, leading both in-house and cross-functional teams on diverse marketing, design, and web development projects. Coordinated project planning and execution across various departments, ensuring adherence to deadlines and briefs.
• Implemented new project management workflows and tools, significantly enhancing team collaboration and efficiency in project delivery. This initiative led to a 20% decrease in operational costs, optimizing resource utilization and streamlining processes.
• Built and nurtured client relationships, capitalizing on upsell and cross-sell opportunities to boost revenue. Excelled in customer accounts management, maintaining strong relationships and ensuring high levels of satisfaction.
• Achieved annual sales of over 20 service level agreements, along with effective cross-selling of marketing services such as PPC, paid social, automated outreach, content marketing, contributing to enhanced customer retention and revenue growth.
• Enhanced automated outreach efforts, quadrupling conversion rates for quality marketing qualified leads via LinkedIn bot messaging campaigns.
• Launched and optimized cold email campaigns with advanced list building and segmentation, leading to an 85% surge in conversion rates.

TechHuddle (now Ascent)

UK software company

• Oversaw all marketing and communication activities for the company and various tech events, both leading internal teams and coordinating with external agencies and vendors. This role involved strategic planning, execution and leadership across various marketing and communication channels, ensuring cohesive and effective brand messaging.
• Developed and executed comprehensive marketing and advertising campaigns across multiple channels including SEM and SMM, enhancing brand presence and outreach.
• Managed all communication facets, from crafting press releases and company announcements to maintaining an active presence on social media and newsletters.
• Managed social media platforms including LinkedIn, Twitter, Facebook, and Instagram, tripling followership and engagement through strategic content and community interaction.
• Organized major tech conferences, including Google DevFest and Amazon Web Services Conference, overseeing all aspects from planning to execution.
• Secured top-tier speakers from industry giants such as AWS and Google, ensuring fully booked tech conferences with over 1,200 attendees and orchestrating the sale of more than 30 sponsorship packages.
• Held sole responsibility for the design decisions of exhibition stands and the selection of promotional giveaways for industry events.

Technomarket Bulgaria

Consumer electronics retail chain

• Developed a new loyalty program that increased customer satisfaction and retention by 30%.
• Led the strategic and operational management of marketing campaigns including content strategy.
• Managed the internal marketing team and worked with external agencies.
• Created and optimized email campaigns and managed social media.

Vip Mobile
Household goods wholesaler

• Developed the business framework and sales strategies.
• Liaised with retailers and organized promotional activities.
• Negotiated agreements with suppliers and retail chains.

Broker M
Insurance broker

• In charge of all life and health insurance activities.
• Performed comprehensive market analyses and sales forecasts.
• Set up a business framework and devised sales strategies.
• Built, trained and managed a sales team of over 50 insurance agents.